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McDonald’s received the Grand Prix, the night’s best marketing campaign award, for its “Move into McDonald’s” method, which tapped enthusiast-driven manner to co-create a new apparel manufacturer with Gen Z-favored shoe brand name copyright.
The entire world's biggest PR awards programme, dedicated to benchmarking the most effective PR operate from across the globe.
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Scenario STUDY: The good results of McDonald's Kid's Working day marketing campaign in China may be attributed to the strength of Tremendous fans, an efficient collaboration with Mr Doodle, as well as development of the constrained-edition products that managed to pique collective fascination.
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Judged by main professionals from the fields of PR, communications, and journalism, winning a PRCA APAC Award signifies notable accomplishment and recognition for superb do the job in these parts.
PRovoke Media reveals its definitive world-wide agency rating, along with market development analysis and investigate.
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